Style Boutique combines creativity and fashion with a collection of trendy clothes, chic accessories and stylish shoes. As the owner of a clothing boutique, you must purchase inventory, monitor the store's funds and try to please a constant stream of customers who look to you for the best fashions.

• Designer Labels: You can stock your store with items from 16 different in-game designer labels, each with its own distinct style and price point. Style Boutique includes more than 10,000 items and a range of customers with a variety of styles and personalities.
• Help Your Customers: Every day customers who walk through the door of your shop tell you their shopping budget and the kind of clothing they want. If you make them look good, they'll be back - or they might even stick around and spend more.
• Choose Your Own Stock: Once you build up some cash, then it's time for you to go shopping to stock your store. You can expand your inventory or start getting ready for seasonal changes, which are timed to the calendar of the Nintendo DS or Nintendo DSi system.
• Wireless Fashion: You can make a local wireless connection with up to three of your friends to host a fashion runway contest to see who has the best eye for fashion.
• View Friends Stores: If two players have Style Boutique game cards, they can connect their Nintendo DS or Nintendo DSi systems locally to visit each other's stores. Players who have broadband wireless Internet access can connect to Nintendo Wi-Fi Connection and walk around other players' stores and browse their best wares. Players can find their favourite coordinates, download them and wear them.
• Customise Your Appearance: You can customise the look of your character with different head shapes, eyes and lips. Or you can modify your look by changing your hair color, getting a new hair style or adding makeup.